LIPS

M·A·C is the world’s leading lip colour authority and the #1 lip brand in the US*. With 200+ high-performance
shades in 7+ textures to choose from, one Lipstick is never enough. Explore hundreds of hues –
including reds, nudes, pinks, oranges, purples and dare-to-wear shades in matte, satin, shiny or metallic finishes.
Collect as many colours as your lips desire and create infinite trends by exploring our unparalleled lip lineup!

*Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Makeup Sales, January—December 202

TRY ON 200+ SHADES NOW

LIQUID LIP COLOUR GUIDE

A FULL SPECTRUM OF SHADES

RETRO MATTE LIPSTICK
IN RUBY WOO

Iconic. Bold.
World-famous.

MATTE LIPSTICK
IN VELVET TEDDY

Sensual. Loyal.
Universal.


MATTE LIPSTICK
IN CANDY YUM-YUM

Sweet. Sour.
Shameless.

MATTE LIPSTICK
IN MARRAKESH

Sophisticated.
Cosmopolitan. Distinct.

MATTE LIPSTICK
IN HEROINE

Intoxicating. Unexpected.
Iconoclastic.

#MACLOVESLIPS

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Got a picturesque pout? Tag a pic with @maccosmetics and #MACLovesLips for a chance to star on our site!

AT YOUR LIP SERVICE 24/7
VIRTUAL TRY-ON
SWIPE ON 500+ LIP SHADES WITH VIRTUAL TRY-ON
Find your new signature hue (or two!) by swiping on 500+ lip colours
with our Virtual Try-On tool.
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LIPS

Learn More
WHAT IS LIPSTICK?

Swiping on lipstick defines and highlights one of your most visible features – your lips. Lipstick can also accentuate the colour of your eyes, enhance your smile and boost your confidence.

Other benefits of lipstick depend on the formula. For instance, Love Me Liquid Lipcolour contains our proprietary TLC Lip Complex that conditions lips with a blend of argan oil, coconut oil, shea butter, carnauba butter, barley extract and cucumber extract.

HOW TO APPLY LIPSTICK

Follow these Pro tips for applying lipstick: First, remove any dry skin using a lip scrub or by rubbing a soft toothbrush gently over lips. Next, add a layer of balm to moisturize, then smooth on primer. Finally, use a liner to define your lips and help prevent colour feathering around the edges.

Once you've applied lip colour, such as Love Me Lipstick, blot with a tissue, then add as many layers as you want. Use liquid concealer and a fine lip brush to straighten the outline and perfect the finish.

LIPSTICK VS. LIP GLOSS 

The differences between lip gloss and lipstick can be subtle when it comes to your finished look. Lipstick formulas range from sheer, creamy, satin and frosted to semi-matte or matte. No matter how shiny the lipstick formula, however, gloss still tends to reflect more light with a heavier finish. If a high-shine, glassy finish is your desired look, swipe on a lip gloss, like Lipglass.

WHAT IS LIP PRIMER?

A primer is the ultimate prep step for lips. We recommend Prep + Prime Lip, America’s #1 Lip Primer*. It adds moisture and helps improve the appearance of your fave lip colour. 

Pro tip: Smooth on a thin layer of primer after exfoliating and using lip balm. Then swipe on your go-to lip colour.

*Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Product Sales, Calendar Year 2020